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E-commerce workflow examples

See how AI can handle your daily work.

Explore customer replies, static ads, email campaigns and reporting, with the review steps your team controls.

Workflow illustrations and demo captures with sample data. No client results or live actions are shown.

Customer support

From delivery question to prepared reply.

The agent checks the order, tracking and your shipping policy, then drafts a response for your team to review.

Vulc demo support ticket with a damaged-item request, order and tracking context, a draft reply and a refund awaiting approval.
Support workspace · Demo screenshot with sample data. Sending and order actions are not active in this image; your implementation follows its agreed permissions.
Workflow details
  1. Customer question

    “Can you check the status of my order?”

  2. Context to retrieve

    The matching order, the latest available tracking update and the approved shipping policy

  3. Prepared work

    A reply based on that context, or an exception when the information is missing

  4. Human decision

    Review the response; sending without review requires separately agreed rules

Illustrative workflow. No live actions are performed. The final setup is scoped to your business.

Agents gather the order context and prepare the reply. Your rules decide when a person steps in.

Explore customer support

Static creative production

Turn one brief into static ads to review.

Use your product images and brand direction to prepare static ads and copy. Your team checks the details and chooses what to download and test.

Static formats and copyIllustrative
Brand context → creative direction
Merino crewEveryday comfortSquare + portrait
FIELD / STUDIOYour everyday layer.Explore the merino collection ↗
FIELD / STUDIOComfort.
On repeat.Meet the merino crew ↗
Example ad copy

A merino crew for the everyday. Find your next layer in the collection.

Authored concept · fictional brand · not generated system output

Workflow details
  1. Client input

    Original product images, approved brand assets, product facts and the creative brief

  2. Production direction

    Selected concepts, supported layouts and the static formats included in the scope

  3. Prepared work

    Static ad variations and accompanying copy

  4. Human decision

    Review product accuracy and design, request changes and select assets to download

Illustrative workflow. No generated output or ad performance is claimed by this diagram.

Download reviewed static assets and copy. Ad publishing and video production are outside the standard workflow.

Explore static creative production

Email marketing automation

Get the next campaign ready in Klaviyo.

Give the campaign direction, review the email, then pass it to Klaviyo as a draft. Scheduling and sending follow separately agreed permissions.

An email ready for reviewIllustrative
Workflow details
  1. Client input

    Campaign purpose, product details, approved offer, brand direction and intended audience

  2. Prepared work

    Copy and layout within the agreed template

  3. Human decision

    Review the content, product links and audience instructions

  4. Selected handoff

    Prepare a Klaviyo draft; scheduling or sending requires separately scoped behavior

Illustrative workflow. No connection is executed and no email is sent by this example.

Approval of content and permission to publish are separate decisions. Your implementation defines both.

Explore email marketing automation

Reporting

See sales, ad spend and costs together.

Bring the agreed figures into one dashboard. Check business and marketing performance, with sources and missing inputs visible.

Vulc demo Daily Profit dashboard showing sample revenue, advertising spend, cost of goods, profit and daily performance.
Daily Profit · Demo screenshot with sample data, not client results. Sources, cost definitions and refresh are scoped for each build.
Vulc demo Marketing overview comparing sample advertising spend, attributed revenue and return across marketing channels.
Marketing overview · Demo screenshot with sample data, not client results. Connected channels and attribution definitions follow your scope.
Workflow details
  1. Agreed sources

    Store sales, selected advertising accounts and the required cost inputs

  2. Definitions

    Date range, currency, refund treatment, included costs and attribution sources

  3. Prepared view

    Business, platform and campaign reporting, with product detail where mappings support it

  4. Human decision

    Review the result with source freshness and missing inputs visible

Illustrative workflow. No live figures or client financial results are shown.

Check which costs each figure includes. Contribution and net profit use different definitions.

Explore business and marketing reporting

One custom dashboard for your agents and tools.

Your agents’ work and business performance come together in a dashboard built for your business. This is the original e-commerce demo that started that approach.

Read the founder’s story
Original Vulc commerce platform Command Center showing sample revenue, profit, connected-platform status and the Ford AI interface.
Original commerce platform · Demo screenshot with sample data. Displayed statuses are part of the capture; your dashboard and included workflows follow your scope.

Which of these tasks is still on your team’s list?

Tell us how the work happens today. We’ll look at what AI could take over and what your team should keep reviewing.

Discuss your workflow