Flows around customer activity
Welcome new subscribers, follow up on abandoned carts and reconnect with inactive customers through winback emails.
Explore lifecycle flowsSolutions / AI email marketing & retention
Your email marketing.
Ready for review.
We build AI that writes and designs your emails, prepares campaigns and sets up flows. Brief and review the work in your dashboard, then move it into Klaviyo with the controls you choose.
The briefIntroduce the new collection.Audience: existing customers
Example emailFIELD / STUDIOA new season.
A new season.
Your next everyday layer.
Meet the new collection. Considered pieces for wherever the day takes you.
Explore the collectionCopy and designReady for your feedback
Authored example · fictional brand · custom-build illustration
01 / From brief to campaign
You set the direction.
AI prepares the email.
A new collection is launching. Your products, audience and brand guidance give the agent what it needs to prepare the campaign.
Your brief
“Introduce our new collection to our newsletter subscribers. Use our product images and brand style. Keep it full price and prepare it for Friday.”
- 01 / Prepare
Copy, design and setup
Your AI drafts the subject line and email, arranges your product images and prepares the audience and timing from your brief.
- 02 / Review
Preview it in your dashboard
Check the email and its settings. Request a change or approve the version you want to move into Klaviyo.
- 03 / Hand over
A draft in your account
After approval, your AI creates the campaign in Klaviyo. In this setup, you make the final checks and schedule it there.
Approval moves this example into draft. Scheduling and sending follow the controls agreed for your build.
02 / Campaigns and recurring flows
The planned campaigns.
The everyday follow-up.
Prepare a newsletter for your next send, or build a sequence around a customer action. Your audience, content and timing shape each one.
Campaigns around your plans
Prepare newsletters, collection launches and promotions from your campaign brief, chosen audience and offer.
Explore winback campaignsA welcome that follows the customer.
- 01Customer subscribes
Check consent and the agreed trigger.
- 02First email
Introduce the brand and what to expect.
- 03Wait + check
Use the timing and conditions you approved.
- 04Next message
Continue the flow when those conditions match.
Illustrative flow. Activation and sending follow your chosen controls.
How does an automated flow differ from a campaign?
A campaign is a planned send to a chosen audience. A flow starts when a customer meets its trigger and conditions. Once you approve and activate the flow, its live emails can run automatically under those rules.
03 / Your dashboard, your controls
Review the work.
Choose what happens next.
Give feedback where you brief the work. Set whether approval creates a draft, schedules a campaign or activates a flow.
Your reviewMessage. Design. Release.Decide what moves into Klaviyo.
Example emailFIELD / STUDIOA new season.
A new season.
Your next everyday layer.
Meet the new collection. Considered pieces for wherever the day takes you.
Explore the collectionReview the previewChoose the release
Authored example · fictional brand · custom-build illustration
Approve into draft
Review in your dashboard, then let AI prepare the draft in Klaviyo. Your team handles the final scheduling or activation.
Approve to schedule or send
Choose a setup where AI also schedules or sends the campaign, or activates the flow, within the permissions you agree.
The review includes the audience, content, offer and timing. Your chosen permissions determine which actions follow approval.
04 / Give your AI the context
Your brand and brief.
In every email.
Your agent needs the same direction you would give a marketer. We connect that guidance to the work it prepares.
Your brand
Tone of voice, design guidance, approved images and examples of emails you like.
Your campaign
The purpose, products, audience, offer and timing. For a flow, the trigger and follow-up rules.
Your boundaries
Who reviews, which discounts are allowed, which contacts are excluded and what the agent may publish.
05 / Start where the work is
One flow.
Or your wider email operation.
Start with the work that takes your team the most time. We agree the scope together and provide a custom quote before the build.
Built around Klaviyo
Klaviyo is the starting point for this workflow. We check the required actions, templates and account access for your setup.
Built in your accounts
Your dashboard connects to your email platform. After handover, your completed system can run independently of Vulc.
How we scope and deliver your build06 / Before you start
Make the setup clear.
Does the AI design emails as well as write them?
That is the scope we offer to build: email copy and layout, using your brand guidance, product content and available images, along with the campaign or flow setup. You review the result in your dashboard before the agreed handoff.
Can we use Mailchimp or another email platform?
We can assess it with you. Klaviyo is the initial focus; we have not built this workflow in Mailchimp. We check supported actions, template handling and account permissions before confirming another platform in your scope.
What if our email platform already has AI tools?
We start with what your existing tools can already do. A custom build makes sense when you need to connect your business context, dashboard and review process across tools. The call helps establish which work needs that connection.
What happens to unsubscribed or excluded contacts?
Your platform’s consent, suppression and audience exclusions form part of the setup. We check and test those rules before activation, including how they apply to each campaign and flow.
Can we track results and improve the emails?
Your email platform remains the place to review campaign and flow results. If you want reporting or improvement recommendations in your dashboard, we can scope that separately around the data your platform makes available.
Do we need an ongoing retainer?
Ongoing management is optional. It can cover fixes, small updates and upkeep of the system. Your completed build runs in your accounts; email-platform, hosting and model costs remain separate running costs.