Built for e-commerce
The queue never empties.The margin never sits still.
Fifty orders a day or fifty an hour, the shape is the same: support stacking up overnight, listings drifting, creative fatiguing, stock thinning, and the real margin hiding behind fees. Vulc builds the agents that run that week, gated by you at every step that matters. This page shows the build per business model, and it ends at a commerce platform you can open and click through.
Built by an operator. Four years inside Shopify stores came before Vulc, and the flagship build below came before any client work. The operator story
The morning shift
07:00 to 09:00,already handled.
Two illustrative hours from a store running Vulc agents. The overnight queue turns into drafts and resolutions, the numbers reconcile themselves, and the only things waiting at nine are the calls that genuinely need an owner.
Store agents · illustrative
1
waiting on you
- 07:02 · overnight queue · 23 tickets read, 19 drafted, 4 for you
- 07:04 · where is my order, nine times · answered with live tracking
- 07:11 · size exchange · label created on standing approval
- 07:18 · bestseller at 19 days cover · reorder proposed
- 07:26 · 1-star review overnight · routed to you with context
- 07:33 · yesterday reconciled · payout matched to the cent
- 07:41 · 12 stale listings refreshed · queued for your pass
Refund of €184, above your €150 line
draft ready · policy quoted · one click from done
Needs your call
approval-first. nothing ships without you.
The models
Same storefront.Different operation.
Most of an e-commerce build is universal: the queue, the margin, the repeating week. The business model decides the rest. Find yours below and read that part first.
The brand with stock
Your own product, your own inventory, sold at its price: the shape most e-commerce brands have. The build follows the flow of the week: support cleared with live order context, stock watched against real sell-through instead of gut feel, creative and listings kept current, and a profit view that knows what a unit truly costs after every fee.
Usually starts with
The brand on subscription
Stock plus a rebill: refills, boxes, memberships. Everything the stock brand needs still applies, and the center of gravity moves to retention: a save attempted every single time someone moves to cancel, skip and pause handled without a human, and renewal rhythms that never go stale. The subscription page goes deeper on exactly this economics.
Usually starts with
Dropshipping
Runs lighter on inventory and heavier on catalog velocity: products move in and out faster than any team can write them up, so AI product listings become the build that matters most here, drafting and maintaining pages at volume in your voice and structure. The same support and ad agents apply as for every other store; the stock work mostly does not.
The creative system
Creative that compounds.Week over week.
For brands that live on paid social, we forge the creative department as one system: seven roles in one weekly loop. An analyst reads your numbers, a researcher reads your competitors' winning ads, a strategist turns both into a weekplan, a scriptwriter writes from hooks that already proved themselves, a briefer preps every asset for production, a watchdog guards the account daily, and a creative analyst closes the week with a verdict per ad.
Every ad, script and result lands in one memory, tagged the same way: message, format, avatar, hook, funnel stage, mechanism. Patterns build across everything ever tested, and next Monday's plan starts from them. You approve the plan, you approve the scripts, and nothing spends a euro without you.
The weekly loop · illustrative
- mon 07:00 · weekplan ready · six concepts, each tied to a recipe that won
- mon 07:10 · plan approved · scripts drafting from proven hooks
- tue · briefings in the drive folder · statics rendered per format
- wed · watchdog: hook fatigue on the lead ad · fresh variant proposed
- fri · autopsy done · every ad stamped winner, loser or undecided, with the reason
- mon 07:00 · new plan · built on everything last week taught the memory
This week's plan: six concepts, recipes named
hooks proven, briefs ready · your approval starts the week
Needs your call
approval-first. nothing ships without you.
Forged from shapes in the library
Approval-first, live
Pick a shift.Watch a store run it.
Six shifts from the agent library, all of them store work: orders, refunds, stock, listings, reviews, the books. The panels are illustrative; the real ones run against your systems and stop at your thresholds.
Pick a shift
Browse the full libraryOrder status · illustrative
Customer
- 09:12 · #4482 · in transit, on time · customer answered
- 09:07 · #4471 · delivered · thank-you draft prepared
- 09:01 · #4460 · stuck 4 days at customs · flagged
Reshipment for a stalled order
carrier silent for 6 days · draft offer ready
Needs your call
approval-first. nothing ships without you.
The receipts
We ran this playon ourselves first.
Before Vulc built for anyone else, Maarten built an entire AI commerce platform solo: one orchestrator, six specialists, approval gates on every write, true per-product profitability underneath. It runs as an open demo on sample data. Click through the real screens, then picture it fitted to your store.
6
specialist agents in the platform
14+
live integrations wired
4
years operating Shopify stores
Runs against the store stack
All fourteen built against directly, and the wider surface is documented. See the full surface
Where it starts
One agent first.Then the rest.
Usually support first, because it is the loudest and the most repetitive, paired with a real profit view so every other decision stops being a guess. From there the build grows one proven agent at a time, all reporting into the same approval surface.
That order is a starting point, not a rule. The audit looks at your actual store and may well put something else first.
Other shapes
Not quite your business?
Plenty of operations sell online without being a store, and plenty of stores are half agency or half software underneath. The architecture does not change either way.