Marketing / Illustrative role

Ad watchdog

Monitors your ad accounts and analytics, flags performance changes and proposes adjustments.

Example activity Illustrative
  • 03:10 · CPM spike on prospecting · flagged with likely cause
  • 02:58 · creative fatigue on top ad set · swap proposed
  • 02:44 · tracking gap detected · checklist prepared
A review point in this example

Shift budget from fatigued ad set

proposal with numbers · nothing moved

Explore the workflow

01 / How the role works

Inside the workflow.

An illustrative configuration. We agree the sources, outputs and control settings for your build.

Reads

Spend, delivery and results across your campaigns

More inputs
  • Your targets and budget lines
  • Your store or revenue data behind the ads

Produces

Budget and bid proposals with the reasoning shown

More outputs
  • Fatigue and anomaly alerts per campaign
  • A weekly account read in plain language

Control in this example

Every budget change

More about control
  • Every campaign launch or pause

Connected toolsYour ad platforms, your analytics, your store