AI Agents · Marketing · example build
Lifecycle flows
The follow-up rhythm most businesses know they should have and never quite maintain. It designs the flows from what actually converts, keeps the copy fresh instead of two years old, and retires what stopped working. Every send is drafted, and nothing reaches an inbox without a yes.
A shift, illustrated
What a morninglooks like.
Lifecycle flows · illustrative
- 07:30 · welcome flow · step 2 copy refreshed, draft ready
- 07:22 · post-purchase · review ask timed to delivery
- 07:15 · renewal reminder · segment built, queued for review
New winback flow, three emails
segment and drafts ready · nothing sent
Needs your call
approval-first. nothing ships without you.
The division of labour
It prepares.You decide.
Reads
- Customer events: signups, purchases, renewals
- How each flow is performing
- Your offers and segment rules
Outputs
- Flow drafts and the segment logic behind them
- Copy refreshes when a flow goes stale
- A monthly read: what each flow is actually doing
Control
- Every send to a real customer
- Discounts and offers, always
Tools: Your email platform, your store or billing data
This page shows a shape we build, not software waiting on a shelf. Yours starts from your own workflow on the first call and gets its gates set where you put them.
Where it fits
Common homesfor this agent.
Related examples
Churn save
Catches the cancel and makes the save attempt, every time instead of when someone has time.
Winback
Notices who went quiet, and drafts the campaign that brings the right ones back.
Ad watchdog
Watches spend across your ad accounts and proposes the change before the budget burns.