Marketing / Illustrative role

Lifecycle flows

Builds your welcome, post-purchase and renewal flows around your customers’ activity.

Example activity Illustrative
  • 07:30 · welcome flow · step 2 copy refreshed, draft ready
  • 07:22 · post-purchase · review ask timed to delivery
  • 07:15 · renewal reminder · segment built, queued for review
A review point in this example

New winback flow, three emails

segment and drafts ready · nothing sent

Explore the workflow

01 / How the role works

Inside the workflow.

An illustrative configuration. We agree the sources, outputs and control settings for your build.

Reads

Your customers’ signups, purchases and renewals

More inputs
  • How your current flows perform
  • Your offers and segment rules

Produces

Flow drafts and the segment logic behind them

More outputs
  • Copy refreshes when a flow goes stale
  • A monthly read: what each flow is actually doing

Control in this example

Every send to a real customer

More about control
  • Discounts and offers, always

Connected toolsYour email platform, your store or billing data