AI Agents · Marketing · example build
Winback
Lapsed customers rarely announce themselves. This agent watches for the drop-off, segments who is actually worth winning back, and drafts the campaign with an offer sized to the customer rather than sprayed at the list. It runs on a rhythm, not on somebody remembering.
A shift, illustrated
What a morninglooks like.
Winback · illustrative
- 06:50 · 90-day quiet segment rebuilt · 3 tiers
- 06:44 · tier 1 draft ready · no discount needed
- 06:37 · last campaign read · offer B carried it
Tier 3 winback with deep offer
margin note attached · waiting on you
Needs your call
approval-first. nothing ships without you.
The division of labour
It prepares.You decide.
Reads
- Purchase and activity history
- Lapsed segments and past campaigns
- Your offer rules
Outputs
- Lapsed segments worth the effort, refreshed weekly
- Winback drafts with offers sized per segment
- A read on what brought people back
Control
- Every send
- Offer depth beyond your standing rule
Tools: Your email platform, your store or billing data
This page shows a shape we build, not software waiting on a shelf. Yours starts from your own workflow on the first call and gets its gates set where you put them.
Where it fits
Common homesfor this agent.
Related examples
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