The agents · Revenue · example build
Winback
Lapsed customers rarely announce themselves. This agent watches for the drop-off, segments who is actually worth winning back, and drafts the campaign with an offer sized to the customer rather than sprayed at the list. It runs on a rhythm, not on somebody remembering.
A shift, illustrated
What a morninglooks like.
Winback · illustrative
- 06:50 · 90-day quiet segment rebuilt · 3 tiers
- 06:44 · tier 1 draft ready · no discount needed
- 06:37 · last campaign read · offer B carried it
Tier 3 winback with deep offer
margin note attached · waiting on you
Needs your call
approval-first. nothing ships without you.
The division of labour
It prepares.You decide.
Prepares
- Lapsed segments worth the effort, refreshed weekly
- Winback drafts with offers sized per segment
- A read on what brought people back
Waits for you
- Every send
- Offer depth beyond your standing rule
Runs against: Your email platform, your store or billing data
This page shows a shape we forge, not software waiting on a shelf. Yours starts from your own workflow at the audit and gets its gates set where you put them.
Where it fits
Common homesfor this agent.
Related examples
Lifecycle flows
Builds and tends the follow-up rhythm of your business: welcome, post-purchase, renewal.
Churn save
Catches the cancel and makes the save attempt, every time instead of when someone has time.
Ad watchdog
Watches spend across your ad accounts and proposes the change before the budget burns.