Reads
Your customers’ purchase and activity history
More inputs
- Your lapsed segments and past campaigns
- Your offer rules
Marketing / Illustrative role
Winback
Identifies your inactive customers and prepares relevant winback campaigns.
- 06:50 · 90-day quiet segment rebuilt · 3 tiers
- 06:44 · tier 1 draft ready · no discount needed
- 06:37 · last campaign read · offer B carried it
A review point in this example
Tier 3 winback with deep offer
margin note attached · waiting on you
01 / How the role works
Inside the workflow.
An illustrative configuration. We agree the sources, outputs and control settings for your build.
Produces
Lapsed segments worth the effort, refreshed weekly
More outputs
- Winback drafts with offers sized per segment
- A read on what brought people back
Control in this example
Every send
More about control
- Offer depth beyond your standing rule
Connected toolsYour email platform, your store or billing data
02 / Fitted to your business
One role.
Your complete project.
We scope the work with you and provide a custom quote. Your agent is built in your accounts, with an agreed handover.