Marketing / Illustrative role

Concept batch

Turns your performance data and brand guidelines into creative concepts and hooks.

Example activity Illustrative
  • 07:00 · weekly batch · 12 concepts from 3 winning angles
  • 06:52 · hooks rewritten for the new offer
  • 06:40 · brief for designer · reference ads attached
A review point in this example

Publish batch to ad account as paused

12 drafts · nothing goes live without you

Explore the workflow

01 / How the role works

Inside the workflow.

An illustrative configuration. We agree the sources, outputs and control settings for your build.

Reads

Your ad performance by angle and hook

More inputs
  • Your brand guidelines and past creative
  • Requirements for your chosen channels

Produces

Concepts and hooks from angles that worked

More outputs
  • Copy variants per channel
  • Briefs your designer or editor can run with

Control in this example

Anything that goes live on a channel

More about control
  • Claims that need a factual check

Connected toolsYour ad platforms, your analytics, your brand guidelines